Homepage Redesign

I implemented a redesigned marketing homepage that highlights key membership benefits, showcases curated collections, and improves conversion funnels. The new homepage is modular, performant, and accessible, making content updates and experimentation easier.

Problem

The previous homepage lacked clear visual hierarchy, was difficult to update, and failed to communicate the value of membership effectively, slowing content iteration and marketing experimentation.

Solution

I collaborated with design to implement a modular layout of reusable sections aligned with the design system. I optimized performance, animations, and responsive behavior to create a polished, smooth experience across devices.